Logos
The distinctive signature of software craftsmanship. Precise optical logomarks and typographic lockups giving Deriva and its products an unmistakable identity across micro-favicons, command bars, and 4K displays.
Brand Architecture
Small Optical Marks
Big Wordmark Lockups
Deriva Ecosystem
Clear Space Equation
Brand Logos & Type Taxonomy
A logo is the signature of software craftsmanship. Across Deriva and its product ecosystem, logos operate under two specialized lockup formats: Small (Icon Only) and Big (Wordmark with Text).
Small (Icon Only)
Core Purpose & Environment
The concentrated distillation of the brand symbol. Engineered for high-density spatial constraints where wordmarks would become illegible.
Browser favicons & PWA app launcher tiles
Mobile navigation bars & collapsed rails
User avatars, social handles & app badges
Target Canvas: 16px × 16px to 512px × 512px · Aspect Ratio 1:1
Big (With Wordmark)
Core Purpose & Environment
The authoritative complete brand presentation combining the logomark glyph with the refined product wordmark.
Desktop global navigation headers
Documentation mastheads & release notes
Keynote presentations, banners & invoices
Target Canvas: 851x315 to 4096x2000 (4K) · Horizontal Lockup
Official Product Download Center
Verified Small and Big logo assets across the Deriva ecosystem for digital and print deployment.
Canvas Backdrop:
Deriva Logo Assets
Production VerifiedThe central intelligence brand of the Deriva ecosystem. Features an authoritative, mathematically balanced logomark and editorial wordmark.
Clear Space & Integrity Invariants
Preserving visual authority requires strict geometric isolation. The logomark and wordmark must breathe freely, immune to clutter, compression, or unauthorized color manipulation.
X = Isolation Buffer
X
X
X
Rule: Clear Space X ≥ 50% Logomark Height
No text or UI inside zone
The X-Clearance Equation
No secondary text, graphics, screen borders, or adjacent navigation elements may encroach upon the exclusion boundary. The dimension X is determined as exactly half the bounding height of the mark glyph.
Navigation Bar Padding
Maintain minimum 24px vertical padding and 32px horizontal padding when locking big logos inside global application headers.
Co-Branding Separation
Partner or sub-brand lockups must be separated by an isolation divider hairline spaced by 2X on both lateral sides.
Minimum Optical Reproduction
Logos must never be scaled below their minimum optical recognition threshold.
Small Icon (32px)
Crisp Vector Mark
Big Wordmark (Height: 32px)
Optically Balanced
Unacceptable Manipulations
The integrity of Deriva logos is non-negotiable. The following deformations undermine legibility and brand trust.
Never Distort Aspect Ratio
Never stretch, condense, or alter horizontal/vertical scaling proportions.
Never Recolor Arbitrarily
Do not apply custom tinting, rainbow gradients, or neon fills outside token specs.
Never Apply Heavy Shadows
Never add heavy raster drop shadows, outer glows, or 3D extrusions to logos.
Never Rotate or Skew
Always keep lockups aligned to the strict horizontal horizon of the canvas.